Anyone who is in the Internet Marketing business knows the value of writing articles in order to drive traffic to their site. There are a million articles and ebooks written on the subject of how to write effective and informative marketing articles. However there is a shortage of information about how to write the mot important aspect of the article – the Resource box. The resource box is where the article leaves off and your marketing truly begins.
What Is A Resource Box?
A resource box is usually comprised of a few lines at the bottom of an article talking about the author of the article and their qualifications. You’re also likely to find a URL to a website or blog where you can find more information about the subject, or related subjects, of the article. This is where you will talk, briefly, about yourself and the website you are trying to promote. Now you may be thinking that writing a summary of yourself and your site may be easy enough to do. Although it isn’t hard to write a good resource box, there are a few points you should consider if you want your resource links to be clicked every time.
Use A Teaser Line
A teaser line is one that poses such an appealing question that your reader feels compelled to click the link in order to discover the answer. A good example of a teaser line is “Want To Make Money While You Sleep?” This is a famous teaser line for any reciprocal income earner. You can see why the lure of making money while sleeping would cause a reader to click any link that followed. Be sure, though, that if you use a teaser line that your site makes good on its promise. If you state that your reader will learn how to cure bad breath, be sure that the site your link takes them to will offer a solution for bad breath. Although it’s called a teaser line – don’t really be just a tease.
Use Word Links Instead Of URLs
Studies show that people prefer the look of word links to URL links. Readers are more likely to click a link that says ‘Check This Out’ rather than one that shows a basic web address like http://mynewsite.com. When combined with an effective teaser line and interesting biographical information about the author, a word link should get clicked more often than not. Remember to include information about the author that pertains to the subject of the article. If the article is about parenting include the fact that you have three children. If you’re writing about anemia, let the reader know that you have struggled with the illness for years. The fact that you are an avid dog lover isn’t going to matter to someone trying to learn about how to grow vegetables inside their home!
Just to sum up, always include a resource box with your article unless the directory you are submitting to doesn’t allow it (most do but I have found one or two that don’t). Write a brief summary, only one or two lines, of your expertise, use a teaser line to excite your reader, and use words instead of the URL of your website to increase the chance of your reader actually clicking on the link. With an attractive and interesting resource box, your articles will drive more traffic to your site and increase your profits.