Niche blogs are usually created to make money. For blogs just starting out it may be difficult to sell enough advertising space to earn an income. In this case, most bloggers turn to affiliate marketing. An affiliate product is a product created by someone else who agrees to split the profit of every item you sell with you. You are responsible for marketing the item and luring people to buy. There are several ways you can do this without a website or blog but it is much easier and more likely to work when you have one.
There are a number of techniques that can increase your affiliate sales from your blog including writing detailed reviews, using a designated page on your site, writing articles to lure people to your product, and limiting the affiliate products on your sites to only ones that are related to the niche topic.
Using Reviews To Sell
Writing a review of a product is probably the best way to make an affiliate sale. However it can be tricky since you really shouldn’t review something you haven’t used and it can be expensive to buy everything you want to sell. Occasionally the creator of the product will offer you the chance to try the product in return for a well-thought out and honest review. Beware of the people who demand a positive review because if the product turns out to be a real dud, you’re reader will lose faith in your opinion.
Aside from honesty, your review should include a detailed description of the product, the benefits of the product to the buyer, and any pros and cons that you feel would be useful to someone trying to decided if they should buy. If you are recommending the product, include an affiliate link somewhere towards the end of the review. Don’t paste your link throughout the review or your readers may feel that you are only trying to push a product.
Use Designated Pages
A designated page is one designed entirely for one product. By creating a designated page you can direct your traffic immediately to the product you are trying to sell. This avoids the chance that your prospective customer won’t be able to find your affiliate link among the other links, posts and ads on your blog.
When creating a designated page remember that your sole purpose for that page is to sell that one product. Not to recommend other sites, other products or other advertisements. Keep the page simple and clean. Although most marketers recommended lengthy sales pages, I find it more effective to try and sum everything up so that the reader doesn’t have to scroll down to finish reading. As a side note, although you may be sending traffic directly to this page, remember to include a link to this page on your homepage.
Choosing Topic- Related Products
Limit your affiliate products to ones that are related to the niche. While you may be tempted to include unrelated products that are good sellers or high priced, your readers will appreciate it more if you sell only the type of things they came to your site to buy. Finding niche products is relatively easy. You can go to sites like Clickbank and Commission Junction, which offer many hundreds of affiliate programs to marketers and register as an affiliate for free. Simply type your niche or a related keyword into the convenient search box to have instant access to niche-appropriate products. Alternatively you can type your niche or keyword into Google with a “+ affiliate” (no quotes though) after it and find affiliate programs that are not part of other affiliate networks.
While the methods mentioned in this article will give you a head start to being a successful affiliate marketer, there are many other, more advanced techniques out there to improve your affiliate sales. Remember that part of being an Internet Marketers is to be always researching ways to make your business better!