Effective niche marketing involves three major components: Getting traffic, increasing positive reputation, and getting readers to buy (or click) so that your blog makes money. Writing articles and submitting them to article directories is one of the best ways to accomplish all three of these marketing goals. And that is only one of many reasons why you should write articles for your niche blog…
Completely Free Form Of Marketing
Writing articles is not only effective for marketing; it’s also completely free. Well, you need a computer and Internet access, but if you’re going into Internet marketing you probably already have those at your disposal. Once you are armed with these two things, you are ready to start writing articles.
If you don’t like to write or don’t feel you have the talent, you can outsource your article writing for relatively cheap. You can buy articles for as little as $5 on sites like Constant Content or Online Writing Jobs. You can also find hundreds of free Private Label Rights Articles (PLR) online that you can rewrite for content.
Be very sure that whatever articles you submit to article directories are unique or you’ll have trouble getting them published and may even lose your account with the directories. You can use a duplicate article checker like the one found here: http://www.articlechecker.com/.
Brings In Traffic Rapidly
As soon as you start getting your articles published in directories, you will begin to see an increase in traffic to your sites. Better yet, this is traffic that is already highly interested in what you have to say – after all they read your article. Best of all, most people who visit a website from an article know that they are going to find products, services or additional advertising on the topic they are researching. While many people will come for the information, some will be more than happy to buy something while they are there.
Provides Automatic Backlinks To Your Blog
Backlinks are important to your blog because search engines use them as one of the means to determining where you place in the rankings. Google also uses, at the time of this writing, backlinks to help create your Page Rank. Page rank makes your site more attractive to prospective advertisers and if you ever decide to sell your niche blog.
Every time you publish an article with a link back to your blog, it shows up as a backlink. The fact that many of the well-known article directories also have high page ranks helps inflate the importance of that backlink, making it even more valuable to your blog. And all for no money and only the time it takes you to write a 400 or 500 word article.
Establishes You As An Expert
Your reputation as an expert in your niche should be an important part of your marketing strategy. Remember, eventually you will want to make and sell your own products so people need to think you know what you are talking about.
When someone sees that you have written several articles on a particular topic, they assume you have the knowledge to back up what you are writing. This is one of the reasons you should stick to niches that you have at least some interest in. The research you do will be easier and your natural interest will come through in your writing.
Allows You To Talk About Your Products/Services
To make money from your niche blog you will most likely be selling some sort of product or service, yours or an affiliate program. Writing an article about the need that your product fills is a great way to attract the attention of the very people who want to buy what you’re selling. What could be better than a customer who comes to your site already ready to buy?
It is important to remember to not include links anywhere in your article. Directories frown upon “selling” directly in the articles. Instead provide a link to your site in your resource box and clearly direct the reader to the product once they are on your site. Although this is more work overall, it will increase the faith your readers have since they won’t feel pushed into buying something.
The last thing to remember when writing articles is to write to inform. You’ll hear it said often that Content is King in the niche marketing business. Simply put, this means that as long as your article’s first priority is to help the reader you will have great success marketing through article writing.